Jane Iredale -2

Jane Iredale PureLash Lengthening Mascara


Earn up to 21 Points.

Leonilla's Tip
for Jane Iredale PureLash Lengthening Mascara

Use the PureLash Thickener and Conditioner under this item. Helps protect eyelashes, increases volume and makes the mascara last longer.


Jane Iredale PureLash Lengthening Mascara

Jane Iredale PureLash Lengthening Mascara contains triple-length cellulose fibres (no synthetics) to give you the lashes you’ve dreamed of.

– We’ve added Dex-Panthenol to the formula in liposome form, so that with every swipe you add a conditioner to your lashes

– Also keeps formula nice and moist

– Wheat protein thickens, curls and strengthens lashes

– Top quality brush makes sure you get even coverage and that lashes are separated

– We’ve eliminated all the harsh chemicals common in mascara.

– Sensitivity tested

Asian and/or darker skin tones:

To assist you in your Jane Iredale product selection those shades deemed most suitable for Asian and/or darker skin tones have been marked with an asterix (*).

Colour Guide

Lengthening - Brown Black Lengthening - Jet Black
Brown Black Jet Black

Application Advice

  • Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, then brush out to the tips.
  • Apply a layer of our PureLash Extender and Conditioner first. You’ll be amazed how it thickens your lashes. It also means that you’ll use less mascara. Allow to dry until tacky and then apply PureLash Lengthening Mascara.


  • If you are going to layer mascara, don’t wait for each application to dry. This is what makes lashes stick together.
  • Don’t pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product.
  • Too much mascara can be aging.
  • Brown often looks softer around the eyes than black.

Additional information

Shades Available

Brown Black*, Jet Black*, Navy

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