Mineral Makeup Brands
Mineral foundation really started commercially in the 1970s.
One pioneer was Diane Ranger, the cosmetic chemist who founded Bare Escentuals in 1976 and later started another mineral foundation brand Colorescience. She developed her first mineral makeup because she felt there was a need and market for natural ingredients and a natural look and feel.
The growing desire for natural cosmetics coincided with the increasing number of women who identified themselves as having sensitive skin.
Jane Iredale formed her Mineral Cosmetics company in 1994. She was the first to supply the aesthetics industry with a full-line of makeup based on minerals and the first to see the potential of offering physicians a makeup that was good for the skin. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line and lectures all over the world on its benefits.
Jane Iredale and Bare Escentuals and other early runners developed in the Beauty Clinic and Salon market as a more exclusive proposition and at the same time kinder to the skin.
Today many other mineral makeup brands compete for a share of the market including Mii Cosmetics, Youngblood, Lilylola, Urban Decay, Sheercover, Susan Posnick, Sephora to name just a few.
Many of your high street brands have now jumped on the bandwagon but lack the experience of the forerunners.